Aviation Consultancy FAQs
Here are some common questions we get asked in relation to our aviation consultancy services. Click on the question to see more info on the topic.
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How long does it take to build a business in another country?
The length of time it takes to open business in another country depends on many variables including the company, its product and services, the scope of the project and the countries involved – to name a few. Before any decisions are made, we conduct a thorough market analysis to discover the potential of the market; this alone can take one to three months. It is also essential to find the right business partners.
Too often companies will attend trade shows where they meet investors and sign contracts without first completing their due diligence. This
dangerous move can lead to complications and cause unnecessary delays. At Blue Sky Innovation, we have established relationships around the world so we know who to call and what channels to go through to expedite the expansion process and protect our client’s interest.
Once we decide to expand our business in a foreign country what is the process?
The first step in our due diligence is to discover the demand for your product or service. We accomplish this through market research.
Once we have market data, we can determine the best strategy for creating a presence in the desired country. Depending on the product and market, we may decide it’s best to do a small test and grow slowly, or move quickly with a full marketing campaign.
Each case is unique, which is why it’s essential to work with a consulting company that understands different cultures and can work closely with the appropriate parties in the country in which you’re expanding.
How is your price structure? Do you charge by project or monthly retainer?
Pricing depends on the customer needs and scope of the project. For short-term projects, we charge per project. For larger long-term projects, a monthly retainer often makes more sense. We do all we can to work with your company’s needs. For temporary technical services we charge per hour.
Do you do market research to find out the potential for my products in a specific foreign country?
Yes, this is one of the services we provide. The first step for most projects is to look for demand in a given country and examine the certification process. We look for investors, similar companies and products, and competing enterprises. We then provide you with an extensive report from which we can develop the marketing plan and expansion strategy.
How long does the market research take?
It depends on the country, the project and the client. Some countries are much easier to work with than others due to regulatory procedures and certifications.
When working with a small country, things can often move more quickly. However, the process required to move into a large country can take much longer. On average, it takes us one to three months to complete market research.
Why do I want to do business in another country?
Today’s global market has opened up opportunities for business growth that have never before been possible. If you desire to grow your business and expand sales, you should explore these new avenues.
Many times companies wait until their own country is struggling economically and sales are decreasing before exploring international expansion. We advise exploring options when your business is running smoothly and the economy is sound.
Do I have to re-locate my business to another country in order to do business there?
No, you do not need to relocate. You can maintain your headquarters in your home country while opening an office within the new country. Blue Sky Innovations will work with you to determine the best options for your company and help you establish your presence abroad.
Do I have to hire locals when opening in another country?
No, you do not have to hire locals; however, we strongly advise it. One of the biggest challenges to entering a new market is understanding the culture. Working with local employees will help you treat customers the way they are accustom to being treated, which will ingratiate you within your new market and give you the best chance for long-term success. We always encourage adding locals to your team whenever possible.
Do I need a new marketing campaign if I already have a full marketing campaign in my own country?
Yes. Marketing across countries and cultures is very different. You should not expect a marketing campaign that works in one country to work in another. What appeals in one country may be considered offensive in another.
This is another reason why it is so important to work with an experience marketing and consulting team who can help you avoid mistakes that could cost thousands of dollars and damage your image. Any marketing campaign you create must be deployed in a manner that the target country will understand and appreciate.
China doesn’t have cleared GA airspace. Why do I want to focus on business in China?
Because things are changing. China has established goals for improving its general aviation infrastructure, including the opening of low-altitude airspace. In August 2014, the airspace was opened below 1,000 meters (3,280 feet above mean seal level).
By 2020, it is expected that government restrictions will lift, allowing GA operations up to 3000 meters (approximately 10,000 feet). Although change is slow, as airspace opens, it presents a tremendous opportunity for general aviation companies to establish a foothold in the Chinese market. Companies presently there at that time will have the greatest advantage to grow in what will be a new and emerging multi-billion dollar market.
How difficult is the certification process in China?
Aviation product certification in any country has its own set of difficulties and potential complications. China’s emerging market creates some unique challenges, which is why you’ll want to partner with Blue Sky Innovations. We have a dedicated team of experts in China who were former Civil Aviation Administration of China (CAAC ) and aircraft manufacturer employees. They know how to navigate the certification process and eliminate many of the challenges.